It all started in March 2004 when the characteristic tight denim with the skull logo first hit the market. But to tell this story correctly, we have to go back to November 2000 when Orjan, Adam and two of their friends opened a small second hand store in a Stockholm suburb. The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store was a smashing success and a full time store - Weekday - was opened. However, Orjan felt there was a need for cheaper, but still fashionable jeans. The first style, 'Tight', was born; an unwashed, very tight fitted stretch denim jean for a shockingly good price. The first 800 pairs sold out in a couple of weeks and in January 2005, Cheap Monday was developed into a brand with a full-scale collection.