Something is a label brought together by a group of designers with a distinct artistic blend. The individuality of the brand dominates the philosophy behind it. As head designer Natalie Wood says: we're not out for mass dominance of the fashion scene, we just want to make cool shit. It's not about saying you have to have this haircut or wear those shoes to be in our gang - in fact it's more about not doing that. You can just do what ever you want to do, by daring to be different actually means you're so much cooler, setting your own personal trends rather than following them. Something Else is the newest installment of Something, the label that was brought about 2 years ago by Natalie after seeing a gap in the market for affordable street fashion that doesn't compromise on style. What started as a relatively underground women's fashion label has grown into an extensive collection that has seen incredible success throughout Australia and more recently branching out into Japan, Hong Kong, New Zealand and the US.