Source Ethos “If your way of life calls for premium fashion with an international street culture edge, don’t follow…lead.”
source is more than a clothing store, it’s a hub for street culture. We demand any subject whether it be art, music, or apparel represents an original, fresh and innovative perspective. Our ideals are simple: the right to choose, the right to be unique, and the right to live street. We are China’s premium multi-branded street fashion concept. Why? We represent the most authentic brands from around the world. Since 2006 we’ve been showcasing the latest in local and international street culture to our audience in China.
What is Premium Street?
Street Fashion originates from the urge to step out from the masses. Premium Street is the pinnacle representation of art, music and fashion cultures, woven into the collections of the most prominent international street wear brands. Premium Street is an evolution of street fashion, but with a focus on quality fabrics, unique design, and clean cuts. Whether you identify yourself through your bicycle, your music, your taste in art, or your clothing, Premium Street sets a new standard for individual style and expression.